More attention in the media to global water risks

By Peter Brabeck-Letmathe

22 January 2014 See comments (4)

Peter Brabeck giving an interview
PETER BRABECK-LETMATHE: Attending Davos often involves taking part in interviews.

Attending Davos often involves taking part in interviews.

I’m very pleased to note that water is getting more and more attention in the media. And what is equally important are the often challenging questions asked by journalists, showing that more and more correspondents have a strong understanding of what water issues are actually about.

Questions like those asked by Hadley Gamble from CNBC, and Dave Malkoff, from the Weather Channel - both of whom I spoke to at Davos this week - really get to the heart of the issues. Among the issues addressed in questions from Hadley were:

Reasons for the issue of water scarcity becoming important, and who should take the lead when addressing it, and by when action would be needed. We also discussed the issue of a value for water, and the role of bottled water in this whole context.

Further questions from Dave were about the need for local solutions, and about the need to change attitudes.

These interviews are due to be broadcast at the end of February in the programme “The Edge”. Once I know the exact dates I will mention it in as a PS to this post. I hope you can take a look.

The CNBC interview with Hadley Gamble is available to view.

  1. marcos @ SETRI

    23 Jan 2014 - 11:58 (GMT)

    Yes the water need many changes. I belive the Water Safety Plan is part of this.
    Marcos Bensoussan

  2. Leila Bosso @ Nesté Waters Brazil

    23 Jan 2014 - 18:05 (GMT)

    Thinking about the need to change attitudes, can be the same for security "What we are doing when we are alone and not to be supervised". I have done "good exercises" at home, as to have 50% less floor cloth, changing side to sleep in the bed and consequently taking more days to change and wash bedclothes, saving water and electrical energy and water again. As water is liquid, we can´t count it as a slice of gold, we don´t have an exactly vision how much we are spend this liquid gold. More than gold, it´s one of the most important issue for our survival. Changing attitudes for our survival it is a big pleasure, like a new beautiful freehand sketching we bring to the real life. Leila Bosso

  3. Issumo Valerie @ Prana Sustainable Water

    06 Feb 2014 - 13:51 (GMT)

    Thank you. The "polluter pay" constraint hasn't been empowered (there are still 80 to 90% wastewater untreated at world level) although with new technologies wastewater can be a raw material for renewable energy, for fertilizers, for polymers …etc… Treated wastewater supplies could be less expensive than ground water extractions or other classical water supplies thanks to the sales of by-products or of recovered content. If some sales&purchases commitments for commodities are done before the related productions, why not for treated wastewater as input for those commodities. We designed a market mechanism - the Ethical Water Exchange - to transform part of the virtual water traded as water footprints into reuse water input to scale-up those technologies and release unpolluted fresh water availabilities. This market is not only for water procurement security and for water safety, this can alleviate poverty because everybody can potentially sell wastewater and the leverage effects of increased access to sanitation (in this case for collecting wastewater resources) and of additional wastewater treatment capacities are in the interest of everybody. Local Reuse Water solutions for loyal global (water footprints) trading are possible if we collaborate, they can be easily implemented without increasing production costs.

  4. Peter Brabeck-Letmathe @ Nestlé

    03 Mar 2014 - 12:36 (GMT)

    The CNBC interview with Hadley Gamble has now been uploaded at


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